The galleries below feature a variety of my retail and trade show projects for Rockport. They encompass the development of graphic packages for trade show booths, show advertising, and specific retail displays, catering to both international and domestic markets.
TRADE SHOWS
This is Rockport's Outdoor Retailer booth during the launch of the Let's Walk shoe collection. I was responsible for creating all the graphics, technology photography, and collaborated closely with our wholesale team to design the main story display.
Main Display – Front
Main Display – Right side
Booth from
Booth side/corner
Main Display – Left side
Floor graphic
Presentation Rendering
These images represent the trade show booth graphics and advertising package I created for the Walk360 collection launch at the Outdoor Retailer and GSD trade shows. The package was structured in three phases, focusing on the collection's innovative outsole technology: an above-the-line teaser visual, a product-focused display ad campaign, and detailed tech-focused below-the-line display graphics.
OR Booth – Interior Rendering
OR Booth – Exterior Wall Rendering
OR Show Kiosk DIsplay
GDS Booth Graphics
Walk360 Hero Graphic
Walk360 Tech Sign
Trade show advertising / display sign
Trade show advertising / display sign
Trade show advertising / display sign
Trade show advertising / display sign
Booth interior – Women's tech display
Booth interior – Women's tech display
These images are from the Platform trade show booth, where I created a graphics package and collaborated closely with the trade team on the setup of display areas. The renderings at the bottom represent the graphics package I created for the Atlanta trade show. I provided art direction, design, and brand oversight for all photography, displays, and graphics for both booths.
WINDOWS
These window display packages were created for Rockport's global markets. I art directed the product photography to complement my visual concepts. Lifestyle photography was extracted from a seasonal campaign and utilized to reinforce global marketing themes. The packages included banners, window vinyls, props, and point-of-purchase signs, all shared as print-ready assets and native design files for markets to translate or customize according to their local market and culture.
truWALKzero – Launch Window Design
Machine Washable Footwear – Window Design
Waterproof Footwear – Window Design
Anytime, Anywhere. – Window & POP Design
Considered Commuter – Window & POP Design
Feeling Good – Window & POP Design
3D DISPLAYS
This display package was created for international markets, focusing on Rockport's premier shoe technology, Total Motion. It features a 3D exploded view of the technology's components and a graphic card detailing its features and benefits. The entire display is crafted from sustainable White Ash wood, with a window cutout providing a two-sided viewing area and the ability to easily swap out graphic cards.
The product-specific graphic cards utilize a web-like visual to highlight the features and benefits of the technology, emphasizing how the four technology features are interconnected in a holistic manner.
Men's Total Motion 3D tech display and graphic
Women's Total Motion 3D tech display and graphic
Display Graphic – Product Specific
Display Graphic – Product Specific
Display Graphic – Product Specific
This is the Let's Walk technology display, designed to showcase two products and define the technology built into the shoe's outsole. It features a two-sided viewing area, a technology placard, seven selling points, and the visual trademark of the collection—the bright green wave-spine. The wave-spine is a key component of the technology, providing energy return with every step, and is also visible on the bottom of the shoes through cutouts.
This WALK display was created around the concept of being a physical call-to-action and shoe display. The metropolitan visuals aimed to resonate with that demographic. We utilized 3D 'walk' letters in various sizes throughout its deployment, ranging from small tabletop displays to life-sized showcases.
This is the Rockport shop-in-shop display package designed for global markets. I provided visual direction, material references, and brand oversight for the package. Working closely with our global retail team and an external vendor, we developed a cohesive modular system that can be utilized in any retail space. The package includes free-standing floor displays, tabletops, and slat wall systems.
