Beswick Creative - BRAND COLLABORATIONS

I provided art direction and graphic design for the Rockport X Ministry of Supply launch campaign. My scope of work included identity, packaging, photography, landing page, digital banners, emails, social media, and print advertising. I collaborated closely with marketing leads from both brands to develop a compelling visual story, emphasizing footwear technology utilizing NASA-developed materials. The campaign coincided with the Apollo moon landing anniversary, strategically aiming to enhance exposure and reach across various media channels.

Landing Page

Technology Email

Collection Page Banner

Product Page Technology Banner

Home Page Hero Banner

Men's Product Page Banner

Women's Product Page Banner

Grid Slot Tech Banner

Pre-Launch Email

Launch Email

Instagram Story – Launch

Apollo Anniversary – Men's Post

Apollo Anniversary – Women's Post

New York Times Magazine Ad

New York Times Newspaper Ad

Shoebox design. Made with 100% recycled materials and vegetable inks.

Packaging items – Recycled shoebox. Recycled tote/wash bag. Biodegradable box insert. Pair of eco-friendly shoes. Additional pair of laces and footbeds to help lengthen the life of shoes.

Visual Identity and Packaging Suite

The OhJoy! X Rockport collaboration was a fantastic project to work on, developed with an artistic approach from its inception. It brought two creative teams together to design fun, eclectic, and comfortable footwear seasonally. I provided art direction and graphic design for the launch campaign, identity suite, packaging, PR events, and retail assets. The story begins by defining the collaboration itself, supported by detailing the process of two women-led creative teams working together to create beautiful shoes.