This is a sampling of images I've art directed over the years. Crafting assets for a global brand is a collaborative journey involving the eye behind the camera, the glam team, models, producers, and post-production wizards. It's a synergy of collaboration, communication, and creativity—three elements that fuel my love for this process.
The following gallery showcases the illustration work that I created for both Rockport and independent projects.
Touch Wave technology rendering
Rockport Walkability Sail
Word Illustrations
Reunion Illustration
Beer Label
Concert Poster
Wedding Poster
Tech Illustration
Tech Illustration
Tech Illustration
Tech Illustration
Below are some illustration projects that I art directed with animation studios and freelance experts. I start with an interview with stakeholders, create inspiration boards, and identify talent. After stakeholder approval, I move to the concept development phase, collaborate with outside talent, and bring the project to life. These projects drove awareness in the funnel and helped consumers make purchasing decisions.
