PACKAGING

Valicenti Pasta Farm is a family-run business with a focus on using locally sourced organic ingredients with a desire to be eco-conscious in their processes . After interviewing the client and observing their packaging process, I designed eco-friendly labels and sleeves for their containers. These materials are printed on recycled paper using vegetable inks and aqueous adhesives. I created a design system that could be easily adapted to new products and would grow with the brand. The graphic language is based on the visual identity I created for the brand, emphasizing handmade goods with a touch of humor.

Packaging Suite

Jar Label

Jar Label close-up

Jar Lid close-up

Box Label

Jar Label

Jar Lid

Box Label Front

Box Label Back

I was the creative lead for all of Rockport's packaging needs. The SOW encompassed shoe box designs, tissue paper, shopping bags, shoe care and insole boxes.