Rockport created a collection of shoes influenced by urban streetwear trends. I provided the art direction and graphic design for all marketing initiatives. Below are some examples of the print campaigns I created for the collection. Assets were used for magazine advertising, retails windows, trade show booths, out-of-home (OOH) and direct mail.
KICKS magazine ad
VIBE magazine spread
XXL magazine ad
Train wrap creative for Rockport Established 1971 – This OOH advertising campaign was featured on the Chicago subway during the launch of a new collection at local retailers near subway stops. It was synchronized with magazine advertising and included an orange t-shirt giveaway at select subway stations and retailers.
RETAIL CATALOG FOR KEY ACCOUNTS
These are printed pieces that I created for Rockport, encompassing a range of items such as display signs, OOH advertisements, magazine ads, look books, consumer brochures, and press invites.
OOH –Trolly wraps for Rockport lightness campaign for Hong Kong, China.
Rockport has a long history of crafting performance sailing shoes and sponsoring race teams worldwide. I created these print ads, display signs, and a custom spinnaker sail design for the Clipper Round the World Yacht Race.
Rockport Men's and Women's Look Books, handcrafted with a perfect bound top spine and transparent mylar pages for collection separators, are mailed in a transparent biodegradable box.
Rockport and Adidas shared shoe technologies. This brochure was created to explain the benefits of the technology, highlighting its application across a wide range of shoe styles.
Erin Wasson joined Rockport as a brand ambassador and fashion icon. This brochure was created to showcase the new women's collection and promote '30 Days of Style with Erin Wasson.
Provided all art direction and design work for this seasonal Look Book, incorporating hand-drawn feature callouts and design elements.
TruWALKzero Media Invite – crafted with a silver foil stamp on black board and a lenticular print on the other side, providing the piece with visual movement and a touch of surprise and delight. The look and feel of the invite aligned with the ethos of the truWALKzero shoe collection, emphasizing high-tech materials for a lightweight and flexible shoe architecture.
